Flexible wine packaging technology follows a steep learning curve.
You already know the paradigmatic wine industry customers of the future, Jason and Jen Millen-nial. They’re young, ambitious and have a taste for wine. They know no brand loyalty. There they are now, walking up to a shelf of wine at a pharmacy or grocery store or other alternative outlet they, on impulse, choose to visit. They’re picking up some wine on their way to a TV-commercial-worthy activity – climbing or kayaking or playing a sexually evocative contact sport on the beach or in a slough of mud. They may not know it, but they’re about to make a decision that affects the future of the American wine industry.
By Tom Johnson